Booking Holdings Inc. (BKNG) stock price, quote and key numbers
Updated 28 September 2026, 09:52 ET
Booking Holdings Inc. (BKNG) closed at $163.95 on 25 September 2026, up 4.2%. That leaves it down 2.4% over a week, down 21.5% over a month and down 97.0% over a year. It is at the bottom of its 52 week range of $150.14 to $5,624.89. The median analyst price target of $231 sits 40.7% above the close.
The price
Changes compare dividend and split adjusted closes over trading sessions, so the one year figure is the last close against the close 252 sessions earlier. The 52 week range uses the daily highs and lows of the same window. Read the guide: How to read a stock quote.
The live price, the day's chart and the pre market and after hours prints are in the app: open BKNG in Just Stock Quotes.
Trend and range
BKNG trades below both its 50 day average of $191.25 and its 200 day average of $1,983.85, the shape of a downtrend. The 50 day average sits below the 200 day average. Its beta against the S&P 500 over the last year is 0.58, a stock that moves less than the market. It is 97.1% below its 52 week high and 9.2% above its 52 week low.
Moving averages smooth the closes of the last 50 and 200 sessions; being above or below them describes the trend, it does not predict it. Beta is how much the stock moved for each move in the S&P 500 over the year. Read the guide: Moving averages, the 52 week range and beta.
What analysts say
In the last 90 days 16 firms recorded 21 actions on BKNG: 18 kept a view and 3 new initiations. Price targets: 14 raised and 1 lowered. The most recent targets from 26 firms run from $188 to $274, with a median of $231, 40.7% above the last close.
| Date | Firm | Action | Price target |
|---|---|---|---|
| 24 Sep 2026 | BTIG | Reiterates Buy | $250.00 |
| 16 Sep 2026 | Morgan Stanley | Assumes Overweight | $230.00 |
| 1 Sep 2026 | Rosenblatt | Initiates Coverage On Buy | $245.00 |
| 27 Aug 2026 | BTIG | Reiterates Buy | $250.00 |
| 24 Aug 2026 | Evercore ISI Group | Maintains Outperform | $245.00 to $270.00 |
| 10 Aug 2026 | Argus Research | Maintains Buy | $210.00 to $245.00 |
A target is one firm's guess at the price a year out, and the average runs optimistic. The useful reading is the mood: high targets and a wall of buys mean high expectations. Read the guide: What analyst ratings and price targets tell you.
Earnings
The next report is on the calendar for 27 October 2026 for Q3 2026, with earnings per share expected at $4.49. The last report, on 4 August 2026 for Q2 2026, showed EPS of $2.54 against $2.44 expected, a beat of 4.1%, on revenue of $7.4 billion. Booking Holdings Inc. beat the EPS estimate in 8 of its last 8 reported quarters.
Set a percent move alert before the report and the app pings you when the stock reacts, even after hours: open BKNG in Just Stock Quotes.
The numbers
Over the trailing twelve months Booking Holdings Inc. shows revenue growth of 12.85%, a gross margin of N.A., an operating margin of 32.87% and a return on equity of N.A..
| Measure | Value | Percentile |
|---|---|---|
| Revenue growth, TTM | 12.9% | 67th |
| Net income growth, TTM | 49.8% | 71st |
| Operating margin | 32.9% | 91st |
| Free cash flow margin | 33.8% | 93rd |
| Return on assets | 23.9% | 97th |
| Current ratio | 1.09 | 48th |
| Effective tax rate | 22.4% | 75th |
The percentile ranks the company against every US company the data covers; a high percentile means most companies score lower.
Margins say how much of each dollar of sales becomes profit, returns say how hard the balance sheet works, and debt to equity says how much of it is borrowed. The valuation ratios, price to earnings and the rest, are in the app on the stock page. Read the guide: The valuation ratios on a stock page.
About Booking Holdings Inc.
- Exchange
- Nasdaq
- Sector
- Consumer Discretionary
- Industry
- Transportation
- Headquarters
- Norwalk, Connecticut
- Chief executive
- Glenn D. Fogel
- Employees
- 21,600
- Website
- bookingholdings.com
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, Rentalcars.com and Priceline.com. Agoda provides online accommodation reservation services. KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information.
In the same sector
Other Consumer Discretionary names in the S&P 500, by market cap:
AMZN Amazon Com Inc.TSLA Tesla, Inc.HD Home Depot, Inc.MCD McDonalds Corp.TJX TJX Companies Inc.SBUX Starbucks Corp.LOW Lowes Companies Inc.MAR Marriott International Inc.
Learn
- How to read a stock quote
- Reading a price chart from one day to one year
- Moving averages, the 52 week range and beta
- What analyst ratings and price targets tell you
- The valuation ratios on a stock page
- Price alerts, targets and percent moves
Add BKNG to your watchlist, set a price alert, watch the live chart and ask FundSpec AI about it. No account, no subscription. The same screen is in the iPhone, iPad and Android apps.
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